Precinct Creative is run by husband-and-wife team, Henry and Lucy. With decades of experience in top design and communications agencies, they keep the studio intentionally small, so every project receives senior level leadership and creative from start to finish.

Henry

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Henry is a detail-driven creative who is curious about how people think, move, and behave. He brings psychology and user experience to the heart of every project he touches.

Over the past 20 years, he’s worked for clients including ANZ Bank, One Playground, Lendlease, Sydney Maritime Museum and University of New South Wales.

Lucy

Linkedin

Lucy combines creative brand communications expertise with sharp project delivery skills. She brings people together, elevates team outcomes, and keeps projects running seamlessly.

Over the past 15 years, she’s worked for clients including Emirates, Nespresso, LEGO, PUMA, AfterPay and Deliveroo.

Our approach balances creative
thinking with practical delivery.

Our approach balances creative thinking with practical delivery.

We align our process with the project's
design program to ensure our work
is integrated and contributes to
a cohesive outcome.

Wayfinding Strategy & Design

We develop evidence-based strategies that guide people through spaces intuitively with clarity and confidence. Delivered as a clear actionable report, our work outlines which information is needed where and how it should be presented, consistently prioritising the user experience.

Signage Design & Systems

We design signage that considers architectural context, operational needs, and brand alignment. From complex large-scale signage systems to striking one-off elements, our work is always functional, clear and cohesive.

Brand Integration in the Built Environment

Beyond applying guidelines, we translate brand identities into spatial experiences by creating meaningful brand worlds expressed through materiality, messaging, and moments that connect people to place.

Creative Placemaking & Environmental Graphics

From large-scale murals to creative landmarks we use creative interventions to enhance navigation and build emotional connection, making places more unique and memorable.

Stakeholder Engagement & Workshops

We uncover insights early through collaborative workshops and consultation. By bringing together project teams, client stakeholders and users, we ensure the final outcome reflects real needs and shared goals.